About 30B
30B is a live events venue tucked into an industrial area of Penrose, Auckland. Set in a converted warehouse, it has the high ceilings, steel beams and concrete-floor aesthetic typical of Penrose’s post-war factories. Like the rest of Penrose, which grew into a major industrial hub in the mid-20th century (teara.govt.nz ) (www.oneroof.co.nz ), 30B repurposes old industry space for entertainment. The venue is notable for blending this gritty, “industrial-chic” character with modern club amenities. It stands out in South Auckland’s scene as one of the few dedicated night-time music venues in Penrose – a contrast to the city’s many inner-city bars. People who come here often find it a raw, grassroots spot championing underground acts, which gives it a unique personality in the local music and arts community.
Events and Programming
30B primarily hosts late-night music and dance events. Its bookings tend to focus on electronic music—local and international DJs playing house, techno, drum’n’bass, hip-hop and R&B—but it also throws occasional live-band and genre nights (for example indie-rock, reggae or alternative dance). In recent years (2020–2025) 30B has featured a “diverse roster of talent,” reflecting a range of party styles. The lineup changes with promoters and trends, but typical nights are high-energy clubbing parties or themed dance nights. Events often start late (frequently after 10pm) and run past midnight. Ticket prices are moderate compared to big arenas – local acts or smaller club shows might be in the NZ$20–30 range, while larger international acts or special events can cost NZ$50 or more (www.ticketfairy.com ). Recurring weekly or monthly series (like a resident DJ night) are common, as well as one-off headline gigs and occasional all-night parties. Overall, expect 30B’s program to focus on nightlife and electronic music, with the occasional rock or cultural showcase thrown in for variety.
Tickets and Booking
Tickets for 30B events are normally sold online well before each night. There usually isn’t a walk-up box office at the venue like a theatre – instead, tickets go on sale through the venue’s or the promoter’s website. It’s wise to watch 30B’s official Facebook or mailing list so you know when tickets drop, especially for big-name shows. Popular nights often sell out in advance, so buying as early as possible is recommended. Presale or VIP ticket tiers (with perks like skip-the-line entry) might be available for major acts. If a show doesn’t immediately sell out, a limited number of door tickets may go on sale at the venue on the night of the event – typically a staff member will man a table at the door about an hour before doors open to scan tickets or sell any remaining passes. In short, plan to secure your tickets online ahead of time (www.ticketfairy.com ) and watch for official announcements; only risk walking up the night of if a show is clearly still available. Always buy from authorized sellers to avoid scalpers or fake tickets. (Prices usually include a service fee or booking fee when purchased online.)
Seating and Layout
30B’s layout is industrial and flexible. The main space is a large open floor with no fixed seating – effectively all standing-room. The stage is at one end of the hall, and the audience area is generally flat. You’ll likely find raised VIP platforms or balconies along the sides or rear, offering a view down to the dance floor, but most of the venue is general admission standing. Because the roof is high and supported by a clear-span structure (www.realestate.co.nz ), the sound can carry easily, which is great for booming club sound systems but also means reverb. The venue can fit only a modest crowd (roughly a few hundred people at most). It’s much smaller than a sports arena – for perspective, nearby Mt Smart Stadium holds about 25,000 people (www.austadiums.com ) – so space is tight. If you want a good view, consider arriving early to stand near the front or at least by the edge of the main floor. Avoid blocking pillars if there are any, and note that speakers are usually hung above the stage or edges. Generally, the best spots are on the main floor facing the stage or on any balcony/railing area if available. There are no assigned seats or tables, and no obstructed-view sections (it’s basically an open hall), so everyone finds their own spot on a first-come basis once inside.
Getting There and Parking
The venue’s address is in the Penrose industrial zone (for example, “30 O’Rorke Road, Penrose, Auckland” – 1061). Penrose is 8–9 km south of Auckland’s downtown. If driving, there is on-site parking at the venue (a small lot out front) and additional street parking nearby. Planners note that 30 O’Rorke has several onsite car parks for easy access (www.bayleys.co.nz ). The property is just off Great South Road and the Southern Motorway onramp, so major highways (State Highways 1 and 20) are minutes away (www.bayleys.co.nz ). Be aware that the industrial area can have narrow one-way streets, so allow a few extra minutes for traffic. Rideshare or taxis can easily drop you on O’Rorke Road or Great South Road outside the venue.
Public transport is also convenient. The Penrose train station is within walking distance (about a 5–10 minute walk) (www.bayleys.co.nz ). Penrose Station sits on Auckland’s Southern Line (STH), Onehunga Branch (ONE) and Eastern Line (EAST) of the rail network (moovitapp.com ), connecting to the city center and suburbs. Several bus routes run along Great South Road and O’Rorke Road near the venue – for example, the Auckland Transport routes 298, 321, 66 and two rapid buses (RBS and RBO) all pass through Penrose (moovitapp.com ). These buses link Penrose with suburbs like Onehunga, Panmure, and the CBD. So you can reach 30B by train or by taking a bus to the nearest stop on Great South Road and walking a block or two. Note that train service frequency can fall late at night, so check schedules (see Auckland Transport or AT mobile app) if your event runs after midnight.
Inside the Venue
On entry, expect a casual club atmosphere. Staff will scan or check your ticket (often digital on smartphone is fine) and ID if required (for alcohol purchases). If you have a small bag, security staff may give it a quick pat-down (large packs are usually not allowed). The main area is ambient and dimly lit, with a stage up front. Club lighting (spotlights, lasers, strobes) is standard, so the room modulates between bright color flashes and darker moments. The venue’s sound system is professional-grade, built to handle loud, bass-heavy music. You’ll hear clear speakers pointed at the dance floor from overhead or front walls. Because of the open warehouse design, sound can be very loud; earplugs may help if you’re sensitive.
There is usually one main bar (and perhaps a pop-up second bar on busy nights). It serves alcoholic drinks (beer, wine, spirits) and a few soft drinks. Don’t expect meals—the venue typically has no kitchenoard, maybe just a counter with snacks like chips and lollies (www.ticketfairy.com ). Alcohol prices are in line with Auckland club norms. (Outside food and drink are not allowed.) If you want dinner, it’s best to eat before you arrive or grab something in Penrose Road’s cafes (www.aucklandmeal.com ) (www.aucklandmeal.com ).
Restroom facilities are available inside (usually up front or to the sides of the main hall). These are standard club toilets (gendered stalls, no-frills). A small cloak area or rack may be provided on request, but space is limited — most people keep coats with them or in their cars. Merchandise stands appear only on nights with touring bands, so check if your event’s artist is selling merch. Cell phone reception is generally okay inside (Penrose is urban), but don’t count on venue Wi-Fi – most clubs like this have none. Overall, the vibe is lively and party-focused. It can get crowded and hot on busy nights, so stay hydrated (water bottles from the bar) and pace yourself.
Nearby Amenities
The immediate area in Penrose is mostly light industry, so dining and nightlife options are fairly limited. However, there are key spots a short walk or drive from 30B. At the Penrose Road shopping strip (a shopping centre about 500 m away), you’ll find casual eateries where you can grab a bite. For example, St Pierre’s Sushi (Japanese rolls and bento), the “JAIL” themed modern bistro, A&A’s Seafood & Fish n’ Chips, and the specialty ribs restaurant “Ribs.co” are all in this cluster (www.aucklandmeal.com ) (www.aucklandmeal.com ). For coffee or brunch, cafes like *bb’s Cafe* (12 Walls Road) and *Rebar Cafe* (784 Great South Road) serve breakfast and lunch on weekdays (yellow.co.nz ) (yellow.co.nz ). There isn’t much in the way of evening bars directly in Penrose, so most people looking for pre- or post-show drinks head to nearby suburbs (Mt Wellington or Onehunga have popular pubs and sports bars).
For accommodation, the closest hotel area is in the Mt Wellington/Ellerslie neighborhood, a 5–10 minute drive north. Options include mid-range and budget hotels such as the La Quinta by Wyndham Ellerslie and the Best Western Ellerslie (both just up the road on Manukau Road, Ellerslie) (www.expedia.co.nz ) (www.expedia.co.nz ). The Waipuna Hotel is also nearby in Mount Wellington. These have the usual amenities (bars, restaurants, pool) and can be convenient if you’re coming from out of town. If staying in central Auckland, the train from downtown to Penrose takes about 15–20 minutes, so that is also doable.
What Makes This Venue Special
What sets 30B apart is its raw, industrial character and local vibe. Unlike polished city pubs, this venue deliberately embraces the rough-hewn setting of Penrose’s warehouse district. The club’s interior (high ceilings, metal framework) and general-admission format create an unpretentious, energetic environment that artists and fans often say feels authentic and underground. In an area not known for nightlife, 30B is all the more valuable for giving South Auckland a dedicated music venue. It often plays host to local DJs and community events, becoming a bit of a “home base” for Auckland-based promoters who want a gritty, spacious place. The venue’s proximity to Mount Smart Stadium (aka Go Media Stadium) also gives it a bit of prestige – acts and fans sometimes enjoy it as a warm-up or after-party spot to something big nearby. (For scale: 30B is tiny next to a 25,000-seat stadium (www.austadiums.com ).) In short, both artists and audiences appreciate 30B for its “no-frills, all-fun” atmosphere, and for being one of the few late-night stages serving South Auckland.
Visitor Tips and Information
Accessibility: Being in an older industrial building, 30B’s accessibility may be limited. Unlike modern venues, it may have only a basic ramp at the entrance (no fancy lifts). If you need wheelchair access, contact the venue ahead of time. For comparison, note that even large venues nearby (like Mt Smart Stadium) report only “limited” wheelchair access (mapcarta.com ), so assume 30B may not fully meet all mobility needs.
What to Bring: Bring a photo ID (driver’s licence or passport) if you plan to buy alcohol – most evening shows are 18+ and check IDs. Carry a printed or mobile copy of your ticket and have it ready at the door. A small bag or purse is fine, but large backpacks are usually not allowed. Earplugs are recommended for sensitive ears due to loud music. (Some patrons even keep a spare band T-shirt or extra layers, since nightclubs can get smokey/hot and then cold near exits later.) Dress is casual – think comfortably cool, street clothes. There’s no formal dress code, but during peak nights you may not be allowed in dress shoes or sports jerseys if they’re used as gang colors (some clubs have unspoken rules about that).
What Not to Do: Outside food and drink are typically forbidden, so don’t bring snacks or alcohol – there’s a bar inside for that. Don’t plan to re-enter if you leave: most nights there is no re-entry if you step outside. It’s wise to leave bullying or illicit behaviour at home too: club security will eject anyone causing trouble. Also, don’t assume quick transport home at 3 AM. Trains in Penrose stop around midnight and buses run infrequently late, so if you stay late you’ll need to arrange a rideshare or plan for taxis/Minicab (or book a hotel room!). Many guides suggest aiming to arrive 30–60 minutes early for a busy show so you get a good spot and avoid missing early parts of the set.
Cell Service/Connectivity: There’s no public Wi-Fi, but mobile signal (Vodafone/ Spark) generally works inside. However, if the event is packed you may find it a bit slow. It can’t hurt to arrange meeting points or add your friends on a messaging app beforehand, in case the crowd affects connectivity.
Last Train/Home Run: Plan your trip home. On big nights DJs can play until 2–3 AM, and few public options remain then. Auckland bus and train networks mostly end around midnight. If your party is late, pre-book a late-night ride-share or arrange a designated driver. Always check local council and venue COVID/safety updates (as rules or capacity limits can change). Bring a positive attitude and your dancing spirit – above all, come ready to enjoy the music and have a safe night out.
FAQs
How can I buy tickets for shows at 30B?
Tickets are generally sold online only, via the venue or show promoters. There’s no main box office at 30B, so you should purchase in advance through official channels. Prices vary by event (often $20–50 NZD). To secure spots for popular nights, aim to buy tickets early after they’re announced. Occasionally if a show isn’t sold out, a limited number of door tickets may be available at the venue an hour or so before the event.
Is there parking available at 30B?
Yes. The venue is located on a private lot with some on-site parking spaces (www.bayleys.co.nz ). You can pull into the lot from O’Rorke Road. There’s also additional street parking on nearby roads, though it can fill up on busy nights. Because Penrose is an industrial area, roads are fairly wide; just watch for signage. If the on-site lot is full, you may have to park a block away. Allow a few extra minutes to find a spot if it’s a high-demand event.
What public transport options serve the venue?
Getting to 30B by public transit is easy. Penrose train station is about a 5–10 minute walk, and it’s on Auckland’s Southern, Onehunga, and Eastern lines (moovitapp.com ). So you can take the train from Britomart/City to Penrose Station and walk to O’Rorke Road. There are also several bus routes along Great South Road and O’Rorke Road – for example AT routes 298, 321, 66 and the RBS/RBO link passes nearby (moovitapp.com ). Just get off at the stop nearest O’Rorke Road and walk a block or two. Evening trains run roughly every 20–30 min, but slow down after midnight, so check the timetable. Late-night buses are limited; consider a ride-share home if your event ends very late.
What is the layout of the venue? Is there reserved seating?
30B is primarily a standing-room club. There are no fixed seats and no formal seating tiers. You’ll find a flat dance floor in front of the stage and possibly a raised platform or railing at the back for a vantage point. The roof structure is high and column-free (www.realestate.co.nz ), so views are unobstructed for most of the open space. Some events may have a small VIP area (often roped off near the DJ booth), but generally it’s first-come, first-served on the floor. If being near the stage is important, arrive early so you can claim a front spot.
How many people can the venue hold?
The exact capacity isn’t published, but it’s relatively small compared to big arenas. 30B’s hall is only a few hundred square meters, so capacity is likely in the low hundreds. For context, the nearby Mt Smart Stadium (over 25,000 seats (www.austadiums.com )) dwarfs it. Fire regulations will limit capacity to well under a thousand. In practical terms, dozens to a few hundred people is the maximum crowd size for events here.
What are the venue policies on bags, cameras, and outside food?
Expect a quick bag check or pat-down at entry. Large backpacks are usually not allowed; bring only small bags or pockets of items. Cameras (like smartphones) for personal use are generally OK, but professional cameras or video equipment usually require permission – check with organizers. No outside food or drink is permitted – only snacks or drinks purchased at the bar are allowed inside (www.ticketfairy.com ). Plan to dine before you arrive or use nearby cafes (www.aucklandmeal.com ) (www.aucklandmeal.com ). There is typically a small bar counter inside that sells beer, spirits and soft drinks.
Is the venue wheelchair accessible?
Since 30B is in an old warehouse, accessibility is limited. There may be a ramp at the entrance, but the interior might have narrow areas or small steps. Penrose area venues often have only basic wheelchair access – even the large nearby stadium notes only “limited” accessibility (mapcarta.com ). If you require wheelchair access or other assistance, it’s best to contact the venue directly before attending. Also, plan for accessible transport or parking if needed, as not all public parking spots may be marked.
Are children or infants allowed at 30B?
30B is primarily an adult nightclub venue, and most events are age-restricted. Nearly all shows are for 18+ only (check the specific event). Because the music is loud and events go late, it’s not a family-friendly setting. Some special daytime events or private parties might allow younger teens with adults, but generally children are not admitted. Always check the ticket info: if it’s an 18+ event, box office will enforce ID checks at the door.
Is there a dress code for 30B?
Dress code at 30B is very casual. You’ll see clubbers in jeans, T-shirts, sweatshirts and sneakers. The important thing is to wear something comfortable for the dance floor. There are no formal or upscale requirements, but attire that’s too sloppy or offensive (gang colors, etc.) might be frowned on by security. Leaving jackets or extra layers in your car or a small locker (if offered) is a good idea, since crowded club rooms can get warm.
Can I buy food and drinks inside the venue?
There is a bar inside that serves alcoholic and non-alcoholic drinks. You can purchase beer, wine, spirits and some soft drinks. There are usually a few bar snacks available (chips, lollies) but no full meals (www.ticketfairy.com ). If you want dinner or a substantial meal, your best bet is to eat at one of the nearby cafes or takeaways before you arrive (www.aucklandmeal.com ) (www.aucklandmeal.com ). Also note that outside food and drink are not allowed inside.
Is there a coat check or lockers at 30B?
30B does not typically offer a formal coat-check service. There may be a rack or wall to hang jackets, but space is limited. If you bring bulky coats or bags, be prepared to keep them with you. Some patrons leave larger items in their car if possible. On cooler nights, it’s common to wear layers and remove them once inside rather than bring outerwear in.
What’s the best way to catch a cab or Uber after the show?
The quickest way home after 30B events is usually by ride-share or taxi, since public transit is limited late at night. There isn’t an official taxi rank right outside, but you can call a taxi company to come to O’Rorke Road. For Uber/Lyft, use the location pin for Penrose/O’Rorke Road – the driver will pick you up on the street. If you’re waiting outside, stand near the O’Rorke Road curb. It’s wise to pre-arrange your ride or at least call for one a little before the night ends, because it can take a few minutes for cars to arrive in Penrose late at night.
How early should I arrive before a show?
Door opening times vary by event. As a rule of thumb, most club shows open doors about 1–2 hours before the headliner starts. For example, if the advertised start is 10pm, doors might open at 8pm. It’s recommended to arrive when doors open to allow time for queueing and security checks, especially on busy nights. Getting there early also helps you choose a good spot on the dance floor. Check your specific ticket or event announcement for the listed door time.
What items should I not forget when going to 30B?
Make sure to bring your ticket (printed or on your phone) and a valid photo ID (driver’s licence or passport) because alcohol will be served and age is checked. Bring some cash or a card for drinks. A fully charged phone is good for pictures (no flash during shows) and communications. Earplugs can be handy for loud shows. Since it’s an indoor club, you don’t need a coat or umbrella inside, but if it’s raining outside, have an umbrella or raincoat. Also, pack a small portable charger if you plan to stay very late, as battery life can fade late at night.
Are there any local South Auckland rules or tips (e.g. Māori Powhiri)?
This venue operates like any Auckland club – there are no special cultural protocols you need to follow as a patron. Dress and behave as you would at any night club. That said, Penrose and surrounding suburbs are very multicultural, so you’ll encounter a friendly mix of New Zealanders (Pākehā Māori) and Pasifika/Auckland communities. Basic courtesy is appreciated—no language or behavior that could be offensive. Otherwise, stick to normal club etiquette: wait your turn, don’t crowd the bar, and look out for people on the dance floor.
Who performs at 30B – local artists only or international acts?
30B mainly spotlights local talent: Auckland-based DJs and bands often headline its nights. However, from time to time promoters will bring in touring DJs or niche acts (especially during festival seasons or special events). Think of 30B as a hub for Kiwi artists, with occasional international guests. Check event listings to see who’s on each bill, but many nights will feature homegrown performers that are part of Auckland’s club scene.
What is the history behind the venue’s name “30B”?
The name “30B” likely comes from the street address (for example, a unit or block at 30 O’Rorke Road). It’s common for industrial-unit venues to adopt their address as a name. Apart from that, it doesn’t have a separate meaning – they kept it simple and tied to the location. (It doesn’t stand for a Māori word or acronym; just the street number and unit designation.)
Is there anything specific to know about Penrose as a suburb when visiting?
Penrose is primarily an industrial and commercial area, not a typical residential neighbourhood. You won’t find nightlife like you would in central Auckland, so amenities are limited to what we’ve mentioned (cafes and takeaways on Penrose Road). The streets can be quiet at night, so stick with friends and watch your belongings. The immediate area around 30B has warehouses and factories, so street lighting may be dimmer than in the CBD. In the morning and daytime, Penrose sees a lot of truck and commuter traffic. (Safety-wise, Penrose is generally fine, but as with any late-night venue, use the buddy system and stick to well-lit paths.)
Does 30B host any special events or festivals?
30B itself doesn’t run major annual festivals, but it often participates in city-wide music events or series. For example, it may be a venue for small-scale local festival lineups (like underground rave collectives or scene-specific showcases). Special nights like New Year’s or Halloween can draw themed parties there. The best way to hear about these is through 30B’s social media or concert listings. Otherwise, it functions mostly as a regular music club with occasional special one-off events promoted by third parties.
